Lead Marketing Strategies is here to help with ADA compliance for your website.
When the Americans with Disabilities Act was first signed into law in 1990, the World Wide Web was still in its relative infancy and the digital world wasn’t much of a concern. In addition to the ADA, you may hear about 508 compliance. According to section 508 of the Rehabilitation Act of 1973, all federally-funded programs and activities must be accessible to people with disabilities. Section 508 addresses digital access to all those resources. The U.S. government and its contractors must comply with revised standards, updated to keep up with constantly changing technology. The Web Content Accessibility Guidelines (WCAG) 2.0, set forth by the World Wide Web Consortium (W3C), is now considered the industry standard for all public-facing and some non-public-facing, official agency business content.
Concerned about ADA? We’re here to help your website become ADA compliant.
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More Than Web Accessibility
We have a team of SEO specialists at Lead Marketing Strategies. SEO and Web Accessibility work together to help you achieve ADA compliance. Relevance and accessibility are the two factors that search engines consider when choosing which pages to display. To start with, it is vital to provide pages in which the content supports and corresponds with the search query. A second consideration is that the pages need to be accessible to anyone who finds them. Password-protected pages tend not to be ranked. It makes sense for a web page to be accessible to everyone. Yet, Google, Bing, and the other leading search engine providers also make sure that their ranking pages are accessible in every browser, including those that are accessible to the visually impaired. The importance of page speed is also growing, so it is becoming ever-more crucial that pages load quickly.
An Integrated Web Accessibility
There is a large number of potential new visitors. Our integrated approach looks at your company as a whole and provides a strategy to help you achieve ADA compliance and Web Accessibility. SEO and Web accessibility are not just for people with disabilities. Websites that fail to pay attention to this critical issue will likely see a reduction in traffic and shorter website visits. The implementation of web accessibility standards improves search engine rankings and usability even for users that are not disabled.
Compliance with ADA - Web Accessibility with 15+ Years Experience
Accessibility of a website is improved by good SEO
Many SEO companies overlook web accessibility because they believe that it takes more effort and that the return on investment is not worth it. Most people are unaware they can make incremental improvements by following some basic accessibility guidelines.
If you become a Lead Marketing Strategies client, you can be sure that your website will become more accessible as part of our SEO services. Can you guarantee that your website meets all of the accessibility standards for all countries? No, however, our SEO methodology includes essential and “practical” web accessibility standards, which will result in a more user-friendly website and will also help you improve your search engine rankings. Using the most recent screen reading and adaptive software, your website will be accessible to those using this new technology.
